Twirl TV, http://www.twirltv.com/ Los Gatos, CA (2009) - consulted on product design, and early phase company development for social networking TV site. Twirl TV is the perfect marriage between facebook and broadcast TV.

TVU Networks, http://tvunetworks.com/ Mountain View CA  (2005-2006) - Co founded TVN Networks, designed UI and service concepts, assisted in writing business plan,  and raising angel round of financing. TVU offers live internet Television utilizing a peer to peer, real time packet replication technology. TVU is now available for the Iphone.

Cachevision, (startup owned by Thompson and Seagate) San Jose, CA (2001 2002) - contracted to develop UI and service concepts for PVR. Design featured personalized accounts, advanced search features, Interactive Program Guide and interactive services and advertising .

Dotcast, http://www.dotcast.com Mountain View, CA (1999-2000) - Cofounder and board member, raised initial round of financing and early phase product development for a national high-speed datacasting network. Designed a prototype portal featuring a pushed desktop tool bar, personalized service screen and program guide. Dotcast was used in Disney’s Movie Beam service, which wirelessly offered movies on demand to a home set top box.

Net Angels, San Francisco, CA (1998) - Designed prototype for a personalized intelligent music site featuring collaborative filtering, click stream analysis and profiling technologies. The site was personalized based upon a dynamic user profile, preferences and "like user" recommendations. Users were also placed into chat environments based upon interests and psychographics.

Homecast, (A joint venture between TCI, Bank of America and Intuit) Palo Alto, CA (1998-1999). – Developed a broadband financial channel prototype and business model for a walled garden TV Portal for TCI digital cable system. The portal featured a full motion personalized financial news channel, access to bank accounts, bill payment and various financial services and vendors. 

ICTV, San Jose, CA (1993)- consulting on ITV content, developed an Interactive Sesame Street prototype where users could play along with the show.

Viacom, NY, NY (1990- 1991)- wrote business plan for new division: Viacom Interactive and explored next generation TV services. Developed an Interactive MTV prototype for Viacom commissioned focus groups. This simulated simulcast allowed users to order merchandise, concert tickets and accesses information on the songs aired on MTV.

Allied Entertainment: London, England, and GTE Imagetrek, San Diego, CA (1991)- interactive property development for Lawnmower Man movie. Designed an arcade game with 3D graphics overlay and custom LED gesture input device.

Nickelodeon, NY, NY (1990) - consulted on next generation TV applications and developed the concept of using videophone instead of telephone call in for Slime Time game show competition, which successfully aired on Nickelodeon.

ACTV Domestic Corp. New York, NY, 1989 - 1990 Vice President responsible for strategic planning, new business development, consumer research, and development of interactive TV programming. Formed a consortium between McCann Erickson, AT&T, Coca Cola, General Motors, ABC and NBC for the development of the first interactive sporting events (NFL Monday Night Football, Major League Baseball); and the interactive TV music program CUTS featuring the works of Peter Gabriel (cited by A & A monthly as best interactive application and received third place in the International Film and TV Festival of New York).

MIT, Media Laboratory, Cambridge, MA, 1985 - 1989 Research Associate & lecturer:  assisted in the creation of the Audience Research Facility; conducted research on new media technologies (including interactive TV, HDTV, electronic publishing, digital Vs analog audio etc.) and taught a course in interactive media design.

Games Group Inc., Boston, MA. 1983 - 1985 Cofounder: developed a videodisc based arcade game with dance interface, surrogate travel, and holophonic sound effects.